Email Marketing and Strategies
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Email Marketing and Strategies covers the importance of email marketing in today's competitive business environment. Students will learn tips for developing an email database, creating relevant content and designing emails, and analyzing tracking results to improve performance.
Applicable Job Roles: web marketer and business owner
Week 1: The Importance of Email Marketing
Week 2: Establishing a Database
Week 3: Creating Relevant Content
Week 4: Newsletter Design and Layout
Week 5: Utilizing Feedback Tools
Week 6: Analyzing the Effectiveness