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How can businesses best get traffic and business on the Internet? By learning top website promotion strategies.
This intense six-week course will show how small business can successfully harness the Internet. We'll cut through the clutter with practical, high-impact promotional solutions to building an online presence - including introductions to search engine optimization (SEO), pay-per-click advertising (PPC), developing online content, and fully utilizing social media.
You'll learn how to develop a web strategy for your business or for your clients. Ideally this planning is done prior to launching a website. However, if you already have a website that is not performing well, this course provides fresh concepts for online promotion success.
Applicable Job Roles: business owners, web designers (or those learning to become), copywriters, and website project managers
Week 1: SEO
Week 2: Online Advertising
Week 3: Content Marketing
Week 4: Social Media Marketing
Week 5: Social Media Networking Sites
Week 6: Co-Marketing and Measuring Results
This course requires a general familiarity of the Internet, with 1 year of experience on the Web recommended. While not required, students who have had courses in web technologies or programming related to web page design will find it useful.
Internet access is required. You should also have a good amount of time to assimilate the material brought out in class, to do some online research, and to develop your website's own marketing strategy.