Web Site Promotion

How can small businesses best take advantage of the Internet? Learn top web strategies and online promotions for your business or for your clients.

This intense six-week course will demonstrate how small business can successfully harness the Internet. You'll gain knowledge for cutting through the clutter with practical, high-impact promotional solutions -- such as search engine optimization (SEO), pay-per-click advertising (PPC), linking campaigns, email marketing, blogs, online publicity, and affiliate strategies. Using online research, case studies, class exercises, and professional feedback you'll learn how to develop a web strategy for your business or for your clients.

Ideally this research and planning is done prior to launching a web site. However, if you already have a web site that is not performing well, this course provides fresh concepts for online success.
Outline
Week 1: Introduction to Web Site Promotion and Search Engines
  • Planning your web site
  • SEO - search engine optimization
  • The submission and inclusion process
Week 2: Developing an Internet Advertising Plan
  • Conducting a link campaign
  • Planning your ad campaign
  • Pricing models for advertising
  • The ad creative and effective targeting
Week 3: Popular Forms of Online Advertising and Promotion
  • Banners, sponsorships, and social network advertising
  • Pay-per-click advertising
  • Landing pages
Week 4: Laws of Attraction, Analytics and ROI
  • Great content writing
  • Consumer generated media
  • Blogs and wikis
  • Measuring your results and ROI
Week 5: Effective Business Communications and Publicity
  • Email, spam and sig files
  • Press and news releases
  • Enewsletters, eMail lists, article syndication
Week 6: Creating Synergy with Online and Offline Marketing
  • Partnering, co-marketing strategies and affiliate programs
  • Effective offline marketing strategies
  • Pulling it all together - course recap
Prerequisites
This course requires a general familiarity of the Internet, with 1 year of experience on the Web recommended. While not required, students who have had courses in web technologies or programming related to web page design will find it useful.
Requirements
Internet access is required. You should also have a good amount of time to assimilate the material brought out in class, to do some online research, and to develop your web site's own marketing strategy.

Books:
Required Book 101 Ways to Promote Your Web Site

Additional information:

Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: Please read our Terms and Refund Policy before registering for this course.

Additional Cost: Book and software might be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

How eClasses Work:Instructors post lectures (text-based, no video or audio), reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class.

1989
Price: $200.00
IWA-HWG Price: $100.00
Course No.: B321
Instructor: Cindy McMahen
Co-instructor/TA: Karyn Zoldan
CEUs: 3
Duration: 6 weeks
Open Courses:
Start Date: Oct 11, 2010
Register by: Oct 14, 2010

Testimonials

Instructor's Profile:
InstructorCindy McMahen has been the principal of an interactive agency since 1997. She's responsible for the many activities related to client's search marketing programs, including the task of coordinating of a team of designers, programmers, copywriters and others involved. She's offered courses in Internet promotion and SEO over four years to hundreds of individuals. Currently she's an instructor with online Internet marketing courses in Web Site Promotion and Search Engine Optimization.
Before you register for this class, please read the Outline, Prerequisites, Requirements, Books, and Refund Policy sections carefully.
 

 Testimonials

Ratings
"This class was great - very informative and interesting. The teacher and TA both had a lot of good point to make and were both exceptionally helpful. I appreciated being able to take what I learned and apply it directly to the work I am doing now." - Jennifer Mitchell
"I found the course very informative and helpful in setting up and developing an existing web site." - Joseph Deal
"This course was just what I was hoping for. It provided a broad overview of key website promotion opportunities and tactics. Now I'm prepared to take the next step." - Paul Spingola
"Excellent class. This course helped me get up to date on the latest web promotion tactics (after being out of the industry 2 years) and, in turn, I got a new job!" - Colleen Lawrence