"The Search Engine Optimization course is one of the most beneficial classes I have taken in a long time. As someone that is completely new to website development this course provided excellent instruction and tools for optimizing websites. I have come away with a better understanding and the knowledge to put into practice effective SEO for all my clients.
I would highly recommend this course as well as this instructor for anyone at any level wishing to gain SEO knowledge." - Darlene Reilly
"Cindy McMahen is a very good instructor. The subject of this course--Search Engine Optimization (SEO)--can be confusing to newbies for a several reasons.
First, the formulas used by search engines are proprietary, i.e., secret. The engines are in competition with one another on a commercial basis. The more relevant the search results they yield, the more popular they become and, hence, the more commercially successful. Since the technology is secret, the only way to study search engine result behavior is empirical: gradually acquiring experience with search engine results through repeated use over time.
Second, the formulas used in producing search engine results are not simple; they are complex. Some sources say more than 100 factors are involved in any given search term search. Some say 200!
Third, the subject, itself, is a "moving target". Even if one had access to the formulas they are constantly changing! Search engine analysts are constantly striving to make their results more relevant, more useful. So what may be true of results today may be altered to one degree or another by next month!
And finally, what makes this subject such a challenge to teach is that there is simply so much material available to absorb. The SEO "universe" today is evolved. It is mature. The amount of material dealing with the subject online--technology, tools, seminars, tutorials, readings and so forth--is staggering. Far too much to absorb in a single course.
Despite these challenges, Cindy does a fine job of laying out the material over a six-week period to give the student a pretty fair grasp, upon completion, of the SEO landscape. She is patient, helpful, thorough and fair in her critiques of student work, as well as timely. The required text for the course is no doubt the best that can be found, as are the accompanying "tutorials" (actually, readings). The class assignments are challenging and fun.
In sum I highly recommend this course as a way to get a handle on SEO in order to begin working with it in a competent, useful manner, whatever your purpose may be.
--Cliff Clifford" - Cliff Clifford
"I think the class was excellent. I've been a webmaster for more than 10 years and have had some prior success with SEO. That said, I learned a lot. I expanded my resource list and "must follow" materials to include some that should have been obvious but escaped my notice.
Completing the assignments made me think about how I had approached issues and in some cases led me to a different approach. I have a checklist that I'm going to use and expand for different projects/clients. Using the checklist as my starting point and throwing in other keys I picked up during the class gives me a strong structure for working with clients and their websites.
I recommend the course because I got an excellent intro to various resources. The reading materials and assignments made me think about how I approach content creation and how I can best encourage clients to create better (i.e., search friendly) content." - Sally Willard
"Great class this was - Cindy and Karyn were always there to explain what one needed to know. Im glad I took it and now I know more about SEO. Thanks again and Merry Xmas and prosperous New Year." - Dorothy Wegmueller-Ngudle
"Great class, you definitely have to work for your grade-but in the process you also gain a lot of knowledge." - yvonne newman sanders
"Wonderful experience. I came away with enough information to start right away and continue learning for months to come." - Lisa Stevens
"Very good. This course covers all the bases." - Sara Dellinger
"I learned so much in this class. It was also quite enjoyable. Good practical, useful and essential information for all web site managers." - Colette Fuchs
"This was my first experience with eclasses and I didn't really know what to expect. From the beginning the instructor and her TA were both accessible with answers to questions even when they didn't apply to the class itself. I found the assignments very challenging which is a good thing because that is how you actually learn. The assignments were also challenging in that I had to read the pertinent information and then think rather than copy/paste the answers. I found the book, readings and lectures, as well as the resources, to be excellent. I really can't say enough about the abilities of the instructor and her TA. They not only were highly knowledgable about SEO but they were able to teach what they know which is not always the case with instructors.They also offered encouragement and direction. I have already recommended the SEO class to others and also IWA. This class was more than I hoped it would be when I signed up for it.
" - Joanna Griffith
"Fantastic Course! The information supplied on this dynamic topic was current and detailed, the instructors full of useful, timely comments. I couldn't be happier with the result and will definately be looking at further studies with IWA-HWG in the future. Thanks again! " - Kathy Yates
"These instructors were fabulous! They offered current information and had us do a checklist for the last class that will help in our future endeavors. " - Becky Caneday
"I liked this class, the instructor, the assistant and the fellow students. The e-book from Planet Ocean was excellent and the monthly newsletter was first rate.
I learned a lot from this class and really enjoyed it." - Thomas Sweeney
"This class was great. I look forward to taking more classes taught by Cindy. I am very impressed with her vast experience and knowledge of the industry. I hope to transition into more SEO in my career and use it to boost my fledgling web-based business. Thank you for a very good class." - Kim Walker
"I found this class to be outstanding, instructors knowledgeable and very helpful. It covered the information very understandably and the resources that were given will be used from here on out. I have been three years teaching myself webdesign, code writing and the WYSIWYG program I use to see what I am doing in the code writing. I have been learning xhtml and css, That is what I was told, three years ago, is the starting place. In my self teaching there are gaps in my knowledge base and now is the time to fill them in. One major one was in my knowledge of SEO. This course gave me a good platform to continue my learning into SEO. In web design, without the search engine exposure all the website is no more than a beautiful brochure left in its wrapping and left in the closet never to be seen, unless it is brought out to purposefully show someone. Thanks again for offering this class I recommend it to anyone involved in the web industry. Designers to code writers can benefit from this class." - Jim Sullivan
"This course like the others before it has been extremely useful. It was well taught and the supporting material will be used by my company for years to come. Bravo, and keep up the good work." - Gary Brown
"I’ve taken seminars and have read articles about SEO, but this course helped me see more of the complete picture. The class has given me excellent tools in which to better my company’s SEO efforts. The lectures, reading material, class exercises and discussions were of great benefit.
This is my first foray into taking an online class and I must admit there was a little trepidation; however, after taking the course I believe it was money well spent.
If anyone is looking to lay a solid foundation in Search Engine Optimization, this course offers valuable information that will enhance your skill set.
" - Noel Willis
"I'm really pleased with how much I learned from this class. I went from having zero knowledge in this area to feeling much more confident that I have at least a working knowledge of how SEO works." - John Kanost
"This was a challenging class for me because the topic has always baffled me. The instructor did a wonderful job providing reference material and causing me to stretch my abilities. Thank you!" - Teresa Hessler