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High rankings in the natural search results of top engines and directories are an obtainable goal for businesses and organizations. In this course you'll learn the techniques and tools that top search engine optimization (SEO) marketers are using today to build an online presence for their clients.
Those experienced in search engine optimization will have the opportunity to discuss the specific challenges they have related to search engines, and to learn ideas that can improve their SEO effectiveness. Some advanced optimization strategies will also be taught such as: improving link reputation, return on investment, and conversion.
Outline
Week 1: Introduction to SEO and examining the competition
- SEO 101 - The Basics
- Developing an SEO plan
- Studying your competition
Week 2: Important Search Engine ranking factors
- Steps to creating top ranking pages
- Page elements overview including: titles, meta tags, and copywriting
- Keyword selection, relevancy, and density
Week 3: A detailed look at linking
- Critical link elements
- Link building tools
- Google page rankings, sandbox and updates
Week 4: Quality Link Building Activities
- Evaluating Link Quality
- Link Building Strategies
- 5 Steps for Link Building
Week 5: Getting into the major engines
- Design hindrances and solutions (i.e. dynamic urls)
- Getting into the engines
- Suggestions for site architecture, sitemaps and the magic 301
Week 6: SEO success and the future of search
- Measuring success and useful SEO tools
- The future of search
- Pulling it all together
Prerequisites
This course requires a general familiarity of the Internet, with 1 year of experience on the Web recommended. While not required, students who have had courses in web technologies, HTML and programming related to web page design will find it useful.
Requirements
Internet access is required.
Book: 'The Unfair Advantage Book on Winning the Search Engine Wars', an eBook from Planet Ocean Communications. This acclaimed book is downloadable and includes a 6 month trial subscription with monthly updates to keep you on top of SEO happenings. The course will include readings from the ebook as well as weekly lecture, discussion and links to online resources. Students are responsible for purchasing the eBook . (Instructions how to get the eBook at $97 for 6 months of trial updates are available in the classroom immediately after you register for the class.
Additional information: |
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Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.
Refund Policy: Please read our Terms and Refund Policy before registering for this course.
Additional Cost: Book and software might be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .
How eClasses Work:Instructors post lectures (text-based, no video or audio), reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. |
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| Price: |
$250.00
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| IWA-HWG Price: |
$150.00
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| Course No.: |
B320 |
| Instructor: |
Cindy McMahen |
| Co-instructor/TA: |
Karyn Zoldan |
| CEUs: |
3 |
| Duration: |
6 weeks |
Open Courses:
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Start Date: Mar 29, 2010 |
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Reg. Date:
Apr 01, 2010 |
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Start Date: Jun 07, 2010 |
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Reg. Date:
Jun 10, 2010 |
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Start Date: Sep 27, 2010 |
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Reg. Date:
Sep 30, 2010 |
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Start Date: Nov 08, 2010 |
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Reg. Date:
Nov 11, 2010 |
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Testimonials
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Instructor's Profile:  Cindy McMahen has been the principal of an interactive agency since 1997. She's responsible for the many activities related to client's search marketing programs, including the task of coordinating of a team of designers, programmers, copywriters and others involved. She's offered courses in Internet promotion and SEO over four years to hundreds of individuals. Currently she's an instructor with online Internet marketing courses in Web Site Promotion and Search Engine
Optimization.
Testimonials:
'Wow, what a great course. Whether you're a beginner or a seasoned expert - this teaching team along with great resources provided in this class together provide a superior learning environment in a tough and largely misunderstood area of web business and design.' -- Joshua Rowe
'I've taken seminars and have read articles about SEO, but this course helped me see more of the complete picture. The class has given me excellent tools in which to better my company's SEO efforts. The lectures, reading material, class exercises and discussions were of great benefit.' -- Noel Willis
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Before you register for this class, please read the Outline, Prerequisites, Requirements, Books, and Refund Policy sections carefully. |
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